Our latest post shows you how to integrate cohesive platforms to build a digital strategy. But what’s a cross-platform approach without equivalent metrics?
Search Engine Watch has a great piece today on cross channel analytics thats worth checking out.
Also here are some basics for measuring ROI on your content.
Tags » how to • howto • social media • marketing •
Or “Moo.com: Not just for Flickr any more”
Tags » facebook • social media • social networking • facebook • cards • offline •
Posted 08 January 2012
(via lab111)
Tags » social media • abbey road • peanuts • snoopy •
Very Important Interview of the Day: “When the going gets tough, the tough make the best of what they can find around the house”: Rock Center’s Brian Williams speaks with Jenny Slate and Dean Fleischer-Camp and their son — Marcel the Shell With Shoes On.
[rockcenter.]
Bonus: A frank discussion on gender with Marcel’s “parents.”
First saw this when we were in the hospital, waiting for our little one to arrive.
Tags » comedy • news • interview • social media •
According to Nieman Journalism Lab, Social Marketing is changing internet business models for the better. “When your customers are your advertisers,” they explain, “a hobby can become a sustainable business.”
This was the case forCraig Finlay’s Wedding Photography business; Every…
Tags » photography • content • blogging • social media • marketing •
Mashable wrote a great piece on Facebook’s newly expanded “Page Insights” features.
The site chose to include new metrics that provide businesses with not only information about how people are interacting with a brand Page, but also a how their page’s content does in other parts of…
Tags » facebook • analytics • mashable • content • social media •
Voice is often seen as the mysterious something that can make or break writing. An important part of that is tone, or the general feel of how you use words. Do you write formally, professionally? Or do you take a more colloquial, conversational tone? There is no single right or wrong answer. In fact, there […]
Tags » content • voice • blog • social media • marketing • professional •
According to a recent Poynter article, A TV news team in Connecticut is running a contest this month on its Facebook page, where visitors who click the page’s “like” button can enter a drawing to win a new Nissan Maxima. This is becoming common practice for bigger brands, they explain.
…
Yay for Kennesaw State (near Atlanta) having an individual quoted! And for looking at a great topic like this.
Tags » atlanta • facebook • social media •
From The Content Strategist:
Instagram allows people to create visually appealing content and brands can do the same. Here are four brands using Instagram in creative ways to expand their business: NH Hoteles NH Hoteles uses the tag
Tags » brands • social media • marketing •
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