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Gary Vaynerchuk isn’t the only one predicting the end - or at least very harsh times ahead - for RIM and the Blackberry. Gary V is spot on about RIM. As a Blackberry user of many years, I agree that RIM’s management fools don’t Get It™.
Here’s how RIM can survive, if they want to. Who knows? The CEOs may not care.
Cut the CEO count in half. Or add 3 more so they can have a basketball team and make all meetings have to be conducted during a game to 11. Sell tickets to the meetings
Make the keyboard a peripheral for all smartphones. I love being able to not look at the phone when I need to type a quick text or email. A boxed BB keyboard that is MFi (http://developer.apple.com/programs/mfi/)? Yes please now
Use Android as the OS base. RIM already switched to the Webkit browser and bought QNX to run Android apps on the Playbook. So just become an Android shop like other device makers. Crapping up the Android OS seems to work well for Motorola, HTC, LG and Samsung.
Get a better device naming group/algorithm. Whats with all the 8xxx and 9xxx for Curve and Bold, respectively? Non-tech-junkie consumers, judging by Android and iPhone devices, like either a company name and a word (Samsung Galaxy) or the device and its nth version (iPhone 4). The occasional one-letter modifier works too but a name and 4 digits?
Let the people designing and developing the devices and software actually create the devices and software. No more huge design committees and endless meetings. Encourage and reward rapid prototyping by individuals in the company. Remember that letter to RIM by an employee that circulated? There are people working at RIM that care and can probably save the company. They certainly couldn’t do any worse than the current process.
I really think I’m on to something with that first point. What do you think?
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