In an article titled “Time Warner Cable Moves Ahead with Its Controversial iPad App”, the article’s author, Georg Szalai, attempts to summarize the Wall Street Journal article New Cable Fight at Hand: TV Networks Cry Foul as Time Warner Cable Offers Channels via iPads at Home by Sam Schechner. Interesting to see how the networks (Scripps, Viacom, etc) and television providers (DirectTV, cable co.s, etc) are scared of new technology. It seems that both are unwilling to take a long hard look at the print and music industries.
As is always the case in these things, people see a change in the status quo, get scared and do not take a moment to research and apply thinking to how this can help.
For example, Schechner writes:
Other media executives worry that encouraging viewers to watch on iPads could train a new generation to eschew TVs—and potentially never sign up for cable and satellite subscriptions that often bring in half TV networks’ revenue.
Read more: http://online.wsj.com/article/SB10001424052748703784004576220503287814250.html#ixzz1HdGg1T5B
Obviously the concern here is that Nielsen Ratings is stuck in the 20th century and not counting these new devices. And if Nielsen does not count it (picture someone covering their ears, closing their eyes and shouting “I can’t hear you!!”), the networks and cable/satellite companies have a tough time getting numbers advertisers (and other organizations) will believe.
If advertisers won’t believe the numbers, the networks would lose half of their revenue. This means Game of Thrones would be less throney. Bored to Death would be way more boring, possibly to death. And Modern Family would be Semi-Recent Cohabitants.
The hard facts are a new generation IS eschewing TVs. Or at least eschewing the traditional (read: old) definition of TV. Now a TV is any device that has a screen, a network connection (be it wi-fi, cellular or even wired) and a screen. And this same generation(s) are becoming comfortable with paying a small monthly fee to obtain only the content they want. See Spotify, Rdio and other similar services.
The television industry (content producers and service providers) are trying to find a way to keep their current revenues while they attempt to figure out what the industry will look like in 10 years. My incredibly long-winded previous hand-waving was to get you to this point; TV Everywhere is better than continuing to do the same old thing while hoping for better.
Tags » tv everywhere •
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